Project Summary

Dog Gone Rescue BC is a fictitious non profit organization that I created for a school project at BCIT. This was my first web design project after enrolling at the British Columbia Institute of Technology. It’s a fully responsive website developed using WordPress CMS.

Project Details






Create a website for a fictitious non profit organization 


After doing some competitive analysis and brainstorming ideas needed to produce the mood and feel of Dog Gone Rescue Organization’s brand identity. I then used Adobe XD to create low fidelity wireframes to confirm the design model of the project.  


Special Features

  • Hamburger menu for user friendly and responsive design 
  • High definition images throughout website 
  • Smooth scroll button to take you from the bottom to the top of the page
  •  A functioning donate form to donate your money for a good cause

Final Product

Target Audience

  • People looking to adopt dogs from a shelter rather than buying from stores
  • Animal enthusiasts looking to help save homeless dogs from euthanasia 


Design Choices

With the client being a dog rescue organization, I wanted to go with a very minimalistic look and to give the website a kind, very friendly feel. I used the F-type pattern throughout the website to keep the users attention flowing.  

Design Philosophy

The goal of Dog Gone Rescue BC was to build a responsive website that would really stand out to users.  The idea was to build awareness around the rescue organization’s brand using a simple modern design.  Given the nature of the client, I went with a very minimalistic and simple layout that displays all the information the user needs about the organization.         


One of the biggest challenges I faced in this project was the fact it was the first fully developed website I had ever built using WordPress CMS. This project had a tight deadline so the analysis and design process was key in delivering a minimum viable product.  

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